Complete Rebrand

The Quincy Art Center had been around for almost 95 years when we started our collaboration with the organization. While their brand and messaging had changed slightly over years, they came to Rokusek looking for help in developing an updated brand and more effective communications.

Working closely with the entire staff and holding focus groups throughout the community, we were able to provide the Art Center with updated naming and an icon evocative of the visual arts. A detailed marketing plan was also created that outlined key communications, creative concepts and campaigns to make their messaging cohesive.

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