Showing Customer Appreciation
From a young age you’ve always been told to say your pleases and thank-yous at the table and out in public, this is very important to the practice of business as well. Your customers and clients are the lifeblood of your business, and loyalty is a two-way street, so it’s important that you maintain these relationships for the good of your brand and its reputation—it’ll keep the customers coming back. Showing customer appreciation can come in a variety of forms and whether you’re going the traditional route or looking for something more innovative, a little love goes a long way.
Learn and Listen
Personalization and attention to detail will be received well as long as it comes from a genuine place. A great way to say thank you is through personal, handwritten notes. Some businesses choose to send out cards during the holidays to give people well-wishes. Being personal in this case will have its rewards, as typed cards or letters will appear to be marketing material and will likely be tossed aside in the clutter.
If you’re a small business, this can be a cheaper option and it should be easier if you and your employees have put time into getting to know each individual client and regular customer. Simply saying, “Thank you for your business,” is a nice sentiment, but it doesn’t communicate your interest in the client’s well-being, rather that you’re more interested in the transaction. This applies in both written and oral communications.
Saying it Through Social
Making a video for your followers or boosting a special event or offer through social media is a great way to connect with customers while also driving attention to your brand. Of course whatever you’re offering needs to be exclusive to the group you’d like to thank and also be of value. To do this, establish a strategy on social media to track engagement to measure which customers or potential customers are truly interested in what you have to say. It is easy to establish a one-on-one connection via direct messaging, depending on the platform you’re using.
Showing Customer Appreciation Year-Round
Weaving thankfulness into the fabric of your business and making it a central aspect of customer interaction can greatly improve the reputation of your brand. Word-of-mouth advertising is shown among consumers to be the most credible, so if your customers and clients walk away from the conversation with a positive experience, they are more likely to tell their friends. Those friends will tell their friends, and so on and so forth.
There are so many options out there that can help you and your employees in showing customer appreciation, but not every business should follow the same formula. An evaluation of your brand and your current relationships are in order, it’s also incredibly important to set goals for yourself and your business. What kind of relationships are you interested in? How do you want your brand to be perceived?
The answers to these types of questions will drive your mission and hopefully inspire ideas to communicate thankfulness. In short, be genuine and don’t overthink it.